Are you interested in the most recent statistics and trends in the makeup industry?
Do you know that the beauty industry generates billions of dollars in revenue annually and is highly competitive and innovative.
In this article, we will look at amazing makeup statistics. From market share, trends to preferences, cruelty-free makeup, and more.
Contents
Makeup Industry Overview
Current Trends in Makeup
Market Statistics for Makeup Products
Influence of Social Media on Makeup
Evolving Technology in the Makeup Industry
Rise of Sustainable and Cruelty-Free Makeup
Demographics and Makeup Preferences
Special Focus: Bridal and Event Makeup Trends
Top Make-up Statistics
Here are some of the most fascinating and eye-opening makeup facts you should be aware of:
The worldwide cosmetics market has grown dramatically in recent years, with the industry worth $380.2 billion in 2019 and predicted to reach $463.5 billion by 2027
Recent years have seen a considerable increase in the popularity of beauty influencers, with 78% of consumers reporting that social media content influences their decisions to buy makeup
Given that 63% of consumers are more inclined to purchase a product if a celebrity recommends it, celebrity endorsements are essential to the success of makeup brand
With 57% of makeup users reporting that they are more likely to buy products from brands that prioritize eco-friendly processing, sustainability has emerged as a major concern for consumers
The market for artificial intelligence (AI) in beauty and cosmetics is expected to increase at a compound annual growth rate (CAGR) of 21.7% from $2.68 billion in 2022 to $3.27 billion in 2023
Brands are recognizing the need for gender-inclusive beauty products, with 70% of consumers saying they are more likely to purchase from brands that offer inclusive options
The most often used makeup item overall is mascara, followed by foundation, eye shadow, eyeliner, and lipstick
Makeup Industry Statistics
Let's start with some statistics across the industry:
Current Trends in Makeup
Men's grooming products are predicted to increase at a rate of 5.23% between 2020 and 2027, reaching a value of $223.2 billion by the end of 2027
A startling 80% of women and 45% of men use makeup every day, demonstrating how widely cosmetics have become a part of daily life
Although many people use makeup, 35% of women and 20% of men decide to go makeup-free at least once a week to embrace their natural beauty
Men's grooming products are getting more popular and sought after. This is a significant trend for anyone interested in cosmetics statistics since it indicates the potential for growth in the male beauty sector
Market Statistics for Makeup Products
The Lipstick Market is estimated to be worth about USD 26.44 Bn by 2032, up from USD 13.07 Bn in 2022, with a CAGR of 7.3% from 2023 to 2032. Lip cosmetics such as lipsticks, lip tints, lip balms, and lip varnishes are all part of the lipstick market
The global cosmetics foundation market is estimated to develop at a 5.5% CAGR from 2022 to 2030, driven by increased demand for long-lasting and natural-looking makeup products
The Eye Shadow Market was valued at US$ 2.91 billion in 2022, with total revenue expected to expand at a CAGR of 6.8% from 2023 to 2029, reaching almost US$ 4.62 billion
The mascara market was worth USD 6125.21 million in 2022, and it is predicted to grow at a CAGR of 3.67% during the forecast period, reaching USD 7604.09 million by 2028
The worldwide cosmetics market has grown dramatically in recent years, with the industry worth $380.2 billion in 2019 and predicted to reach $463.5 billion by 2027
The value of the global cosmetics market has increased in recent years and is likely to continue expanding in the future. By 2026, the market was expected to be valued at approximately 131 billion US dollars
By 2025, the global market for vegan cosmetics is expected to reach $20.8 billion
As of 2021, North Asia made up 35 percent of the global cosmetic market, followed by North America with 26 percent
Influence of Social Media on Makeup
45% of consumers use social media to find inspiration for new cosmetic products. Nearly 60% of teenagers follow their preferred beauty brands on social media. Before making a purchase, 62% of millennials research cosmetic products on social media
Recent years have seen a rise in the popularity of beauty influencers, with 78% of customers saying that social media content affects their decisions to purchase makeup
One-third of beauty product shoppers communicate with brands on social media. Marketing emails have seen success, with a solid 11.5% open rate
According to Google's research, YouTube is the most popular source of beauty content among women aged 18 to 54.
Instagram is used by 82% of beauty shoppers at least once every day
Evolving Technology in the Makeup Industry
The market is also dynamic it utilizes algorithmic procedures, machine learning, and artificial intelligence to deliver more customer-centric experiences
The advent of beauty technology has resulted in a more personalized shopping experience, from digital skin analysis to foundation that matches your skin tone
The market for artificial intelligence (AI) in beauty and cosmetics is expected to increase at a compound annual growth rate (CAGR) of 21.7% from $2.68 billion in 2022 to $3.27 billion in 2023
Rise of Sustainable and Cruelty-Free Makeup
The global natural and organic beauty market is expected to exceed $22 billion by 2024
Cruelty-free beauty and personal care products showed an increase of 27% in sales
Phthalates-free beauty and personal care products showed an increase of 11% in sales
The demand for plastic-free beauty products increased by 18% from 2021 to 2022
The “clean” beauty market was valued at $6.5 billion in 2021
Demographics and Makeup Preferences
Brands are recognizing the need for gender-inclusive beauty products, with 70% of consumers saying they are more likely to purchase from brands that offer inclusive options
Women say they wear makeup largely to improve their appearance. Women in Generation Z and Millennials utilize makeup to increase their confidence. Across decades, about 30% of women wear makeup because it makes them happy
Lipstick is a popular beauty product, with 75% of women and 40% of men using it every day to impart color and definition to their lips
57% of global cosmetics buyers are between the ages of 18 and 34
Millennials accounted for the highest share of worldwide beauty product shoppers (36 percent) in the third quarter of 2022. Gen Z customers followed, with 35% purchasing beauty products online
The largest market for beauty and personal care products is in North Asia. In 2021, North Asia made up over one-third of the market. China has risen to become the industry leader in this region
North America makes ups around 26% of the market. While Europe makes up 22%
Special Focus: Bridal and Event Makeup Trends
The most often used makeup item overall is mascara, followed by foundation, eye shadow, eyeliner, and lipstick
The job future for cosmetologists is promising, with opportunities predicted to rise at a faster-than-average rate of up to 19% by 2030, according to the United States Bureau of Labor Statistics
The total demand for makeup artists in the United States was forecast to rise 12.5% between 2016 and 2026
The perfect wedding makeup that will keep the bride and her bridal party looking picture-perfect all day (and all night) is one element of glitz that almost every bride desires. Because of this, many women employ many bridal hair and makeup artists to enhance the appearance of their whole bridal party. Bridal makeup artists will be in great demand in the future due to this trend
Conclusion
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