December 20, 2023 3 min read

These days, becoming a social media influencer is a major dream for a lot of people all over the UK. Getting paid to create social media posts sounds like a lot of fun, but it can be challenging and there’s a lot of competition. To stand out from the crowd, you need to know the ins and outs of how it works and how to build your brand. Even though it looks like influencers just post updates on social media, there’s a lot of work that goes on behind the scenes.

Influencers are essentially people who are able to build a following on a social media platform and then use that platform to share products and services that they think their audience will find useful. By partnering with brands, they can earn money by creating and sharing posts. The difficult part is creating a big enough following and developing trust with your followers. Here are some tips on how to get started.

Tech You Need to Be an Influencer

While you don’t need a vast array of gadgets and technology to help you build your following, there is a lot of tech out there that can help you achieve your goals. A lot of influencers get started making content and posts with just their phone, but you have more options if you use a device such as a Mac. With a Mac, you have better editing capabilities to create content that your followers will love.

Macs are most suited for influencers because not only are they easy to use, but they’re designed for creative purposes. You can use a lot of photo and video editing software on a Mac, and the user interface makes it very simple to find and install programs. Thanks to  Mac customise menu bar, you can add or remove the programs you prefer to use, making it really simple to find the right editing tool at a moment’s notice.

Aside from a computer that will help you edit and post your content, consider upgrading your phone camera for better picture quality. Many modern phones are capable of recording in excellent quality, but a mirrorless camera will give you even better results. Paired with a great lighting rig and you can produce professional video content that will help establish you as a voice that can be trusted.

Identifying Your Niche

Any successful influencer will tell you that having a niche is one of the most important steps towards building a following. Basically,  a niche is a specific segment of your market based on the category of content that you’d be sharing. However, it can also include specifics such as demographics like age and location, plus the values and beliefs of your target audience.

To identify your niche, you need to ask yourself about the type of content you enjoy consuming as well as your own passions and interests. Ideally, the niche will be something that you personally identify with and enjoy, as this will mean your content is far more authentic. If you’re trying to build a strong connection between yourself and your audience, authenticity is very important.

Optimising and Sharing Content

Of course, the main work of an influencer is sharing content. This is the key to creating a following unless you’re already well-known through some other means. You need to provide content, whether that’s images, videos or articles, that’s useful and enjoyable for your target audience. Remember to focus on your specific niche.

When  optimising and sharing content, think about the type of platforms you use and ensure you’re posting content regularly. Most social media algorithms boost content from creators who have a regular schedule. Engagement is also helpful, so be sure to ask questions of your followers and post replies to help develop a connection.

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